Photo books are a hot product, bringing in hundreds of millions of dollars this year alone, but you could realize even greater profits if your customers finished the books they started!
According to a new photo book report from PMA, 29% of households said they didn’t complete a photo book because the process takes too long. We not only have the software solutions to create stunning photo books (complete with dust jacket), we have time-saving tips, as well.
A little advance planning makes a photo book a simple project. We’ve created a photo book prep form available for retailers to download and share with customers to make the process smooth and straightforward.
The form provides instructions and guidance on the four basic steps of photo book creation: organize, conceptualize, stylize and create!
If customers are encouraged to spend a few minutes getting organized before they get started in-store or online, the process will move a whole lot smoother and we’ll likely see those incomplete photo books hitting the printers.
We’ve also made a similar worksheet for calendars, with space to collect monthly events and photo ideas. For the forms visit: www.lucidiom.com/marketing.
Posted by lucidiom
